Never Going Back: How Covid-19 changed work for good

By now you have probably been told in breathless terms that at least two dozen books about post-pandemic life and work are “Must-Read.”   And that would be only a small fraction of the books and articles that have appeared since covid-19 turned our lives – and work patterns – inside out.   There are hundreds of authors, consultants, and other self-appointed experts who want you to suck up their “insights” and predictions about how work (and life) will never be same once (and if) the virus finally settles down to a relatively minor nuisance.

I don’t claim to have read, or even heard of, anywhere near all of those “you can’t-survive-without reading this one” books.   However, I can wholeheartedly recommend one highly personal and truly insightful book that does a better job of laying out how we got here and where we are going than anything else I have seen. It’s called Never Going Back: How covid-19 changed work for good.

A joint effort by Peter Thomson, CEO of The FutureWork Forum, and Mark Thomas, a marketing expert and entrepreneur, this book describes how some businesses survived and even thrived in the early days of the pandemic, what they learned from those experiences, and how they – and their employees – have invented new and highly effective ways of working that they know will outlast the pandemic and lead to vastly improved levels of productivity, profitability, and employee satisfaction.

We’re Never Going Back to:

Pointless presenteeismCommuter stressCongested citiesMicro managementPolluted planet

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